In Bangladesh, most businesses sell the same products across a website, Facebook, WhatsApp and a physical shop. Every channel needs someone managing it by hand. I co-founded Zagle with two teammates to automate that work. I run product and engineering, from deciding what to build to shipping it.
Journey: One order, a gadget shop's last pair of wireless earbuds.
The earbuds are an example; every screenshot shows Zagle's real screens.
The problem
Our first version worked for one or two gadget shops but failed in other stores. So we spent full days in stores, talking to owners and staff and watching them work. Each job below needed its own people. Every time work changed hands, someone typed it again.
The nine places staff kept open: WooCommerce admin · Facebook page · WhatsApp · Shop POS · Pathao · Steadfast · RedX · Excel · A notebook
A business can have ten people on dashboards all day and still do everything by hand. That's the work we want to remove.
One order, through Zagle
A customer messages a gadget shop on WhatsApp for its last pair of wireless earbuds. Eight things happen to that order once it is sent, and nobody retypes it anywhere.
Stop 1 The order arrives
The customer asks for the earbuds on WhatsApp, and Zagle turns the chat into an order by itself. Orders from the website, Facebook and the shop's counter land on the same page, so nobody copies anything over or goes looking for them.
Stop 2 The buyer is recognised
Customers from every channel are merged by phone number. Today's WhatsApp message and that website order belong to one customer, with every past order and note beside the new one. Staff see at a glance that this is a returning buyer. Nobody searches Facebook or the website to find out.
Stop 3 Fraud check
By the time staff open the order, it already shows the buyer's genuineness score: 92%. The score comes from that phone number's delivery record across all couriers. If a buyer looks risky, staff can ask for a partial advance before any courier fee is paid.
Stop 4 Courier booked
The shop connected its Pathao, Steadfast and RedX accounts once. Booking this parcel is one click on the order, with no merchant portal to open. Its delivery status then keeps itself up to date on the order. When the customer calls to ask about the earbuds, the answer is already there.
Stop 5 Sold out everywhere
The website, the shop's POS, Facebook and WhatsApp share one stock count. This sale takes the earbuds to zero everywhere in the same moment. Nobody touches a channel's stock, and nobody can promise the same pair to someone else.
Stop 6 Restocked from the challan
Zagle drafts the next purchase request from past orders, with the earbuds already on it. Staff add or remove items before sending it. The supplier's challan comes back as a WhatsApp photo or an Excel sheet. Zagle reads the products and quantities into stock, and staff only accept or revise what it read.
Stop 7 Posted to the books
Each one lands in a double-entry ledger as it happens, with nobody writing it down. Payments from every channel are reconciled there too. The ledger rejects unbalanced entries and allows no force-edits or deletes. At year end, the owner exports the P&L, balance sheet and stock sheet without an accountant.
Stop 8 The owner asks
The question can be typed or spoken in plain language. The answer comes back in seconds, from the shop's own orders, stock and books. The same works for “my last ten website orders and what each customer bought”, or for comparing one month with the last.
What we saw inside those businesses led to two calls that shaped everything above.
Every request gets questioned first. We say it often in the team: “Often they have the right problem, but we have the right solution.”
A storefront of our own
Businesses already had stores that sold, so a storefront wasn't the problem they faced. We may build one later.
AI features that only look good
We didn't add AI because it feels cool. We asked how much users really needed each request. We used AI only where it takes a job off someone: reading chats and challans, and answering the owner's questions. Exploring the leverage continues.
Custom features for everyone at once
When a client really wanted something, we built a minimal version just for them. Then we saw whether it worked. They told us whether they needed it.
Paying customers
10+
businesses paying for Zagle
4–5 months
retention period for most businesses
1 year
longest retention period
$1M+
in sales processed through Zagle by its customers
We don't yet measure staff hours saved or oversells avoided. Businesses tracked neither before Zagle, so there's no baseline to compare with.
GangUp
I can start full-time in January 2027 with no notice period. Email me, or forward this page to your team.
